I am always a bit behind whenever it comes to social marketing - I've always been better at SEO and techie things than I am at blogging, social networking and all that interactive stuff :-)
It took me a while to finally join Twitter, but the good news is, it is a very easy and quick thing to incorporate into your marketing plan.
All you need to do is open an account at
Twitter.com - it's completely free.
Next, set up your profile (don't forget to include your website URL and your photo).
Whenever you do something new, like make a blog post or write an article, or if something exciting has just happened, enter a quick update of a few words in Twitter and include a relevant URL (optional).
The powerful part is that you can choose to follow other people to be kept up to date with what they are doing and other people will follow you.
In the internet marketing environment this is ideal as you can announce to everyone whenever something important happens.
So, take 5 minutes out of your day and join Twitter, then
follow me on Twitter and I'll follow you back :-)